URBAN EXPLORER or UNDERGRADUATE? Fashion tips to suit your personal style – and beard!

A well-groomed beard and a fashionable wardrobe go together like a moustache and Tom Selleck. It’s just impossible to imagine one without the other. A beard is essentially an extension of who you are and reflects your personal taste. Dressing to complement the style of your beard will further elevate your status as a sophisticated and dapper man-about-town.

Not sure where to start?

We’ve categorised a few fashion genres to suit your beard, but will also champion your age and personality.


The Collegiate

Beard type: Short stubble

Typically found: Vaping in the quad, on the sports field or trying to impress girls at parties.

Style essentials: A few basic t-shirts, joggers, skinny jeans, hoodies and sneakers.

Having a student loan may not leave you with much cash to spare, but you can still dress up your stubble in a number of stylish ways by mixing pieces of clothing you already own.

Our fashion tips:

  • Team a varsity jacket with a simple white t-shirt and joggers.
  • Layer your denim jacket over a hoodie and tee.
  • Wear a striped sweater over a collared shirt with khaki chinos and loafers.
  • An oversized t-shirt pairs well with distressed denim and Chelsea boots.
  • Roll up the sleeves of your denim shirt for that casual vibe.
  • Try an all-black outfit comprising a classic biker jacket, t-shirt and jeans.
  • Dress up your t-shirts or high-neck sweaters with a slim-fit blazer, chinos and sneakers.

Keep your designer stubble looking sharp with The London Grooming Company shave creme

The Professor

Beard type: Short to medium perfectly-groomed circle beard.

Typically found: Sipping espresso in a bookshop, surrounded by an air of mystery.

Style essentials: Tailored blazers, ties, waistcoats, chunky jerseys, waistcoats and brogues.

Procure the university professor look by enhancing your wardrobe with classic pieces in rich textures like knits, tweed and corduroy.

Our fashion tips:

  • Pair a cable-knit sweater with a shirt and tie, tweed blazer and grey flannels.
  • Button up your cardigan over a shirt and tie, with corduroys.
  • Accessorise your look with brown or tan leather accents like a belt, watch, satchel and brogues.
  • Layer your outfit in neutral tones of grey, beige or brown.
  • Put on a patterned or brighter-hued tie for a pop of colour.
  • A longer-length camel overcoat adds an air of refinement to any outfit.
  • Toss a woollen scarf around your neck for that classic Ivy League appeal.

Don’t forget to keep your facial hair sleek with The London Grooming Company beard oil


The Urban Explorer

Beard type: Long, luxurious and fully-grown.

Typically found: Climbing Mt. Kilimanjaro, listening to vinyl and taking polaroids.

Style essentials: A cosy knitted beanie, plaid, plaid, and more plaid, oversized cardigans, combat boots and a leather (vegan) backpack.

Brave enough to wear glasses ironically and ride a penny farthing to work, the urban explorer is a hipster with much more swag.


Our fashion tips:

  • A pair of vintage-inspired suspenders is trendy and functional.
  • Wear them with a simple crew-neck tee and rolled-up trousers.
  • Chunky patterned jerseys add intrigue. Pair them with combat pants.
  • Don a puffer jacket or vest over a chequered flannel shirt with jeans.
  • A shearling-lined jacket with oversized collars flatters longer beards.
  • Layer an open plaid shirt over a buttoned-up denim one.
  • Tie a plaid shirt around your waist and pair with a quirky screen-printed top.

Use your beard as the ultimate accessory and nourish it with our beard moisturiser

The Sophisticated Santa

Beard type: A lofty silver or white mane.

Typically found: In front of a fireplace in the North Pole or at mens’ fashion week in Milan.

Style essentials: Stylish coats, three-piece suits, hats and pocket squares.

Just because your hair has turned grey, doesn’t mean you should take to wearing pyjama suits all day. ‘Grandpa style’ has become increasingly popular with many voguish veterans taking social media by storm with their updated, yet classic style. Take Alessandro Manfredini for example; his suave and iconic silver beard has not only set the style precedent for older men, but has also inspired younger gentlemen with its noble masculinity.


Our fashion tips:

  • Be audacious in a fully printed three-piece suit. You have nothing to lose.
  • Pair an elegant linen suit with a floral shirt, sans tie.
  • Instantly attract attention with a vibrant pocket square.
  • Top off your dapper look with a chic fedora.
  • Experiment with pocket chains and watches.
  • Add a bow-tie for that quirk factor.
  • Don’t underestimate the power of a simple, well-fitted shirt and tie.
  • Complete your look with suede loafers.

Maintain your grizzled whiskers with The London Grooming Company beard shampoo and conditioner


Which style category would you like to try?


Beards have come a long way since historical times, where they were imperiously worn as a piece of armour to intimidate enemies. They were also, most conveniently, used for warmth and protection against harsh weather conditions. Those lengthy facial fleeces adorned by 8th-11th-century Vikings were much more than the fashion statement they are today. Hipsters may currently hold the style rights to suave and manly beards, however, we can thank the Vikings for originating this wildly popular trend more than a thousand years ago.

viking beard

Contrary to what you may have heard about these swashbuckling Scandinavian warriors, Vikings were known to be very well kept with a penchant for good hygiene. Grooming was an essential part of their routines, and archaeologists have even discovered combs made from bone and tweezers among their ancient remains. These tools were used to neaten, clean and untangle their hair and beards.

While our Viking ancestors preferred to wear their bristles in a more dishevelled, dragged-through-the-war kind of way, the millennial gentlemen prefers his look far more ‘tailored’. The original hipsters were also fascinated by blonde hair and it became a common practice for them to bleach their tresses and beards using soap with a high potash (potassium-enriched) concentrate. These days, beards are primped and trimmed, braided, dyed or ironed, and on rare occasions, are (regrettably) covered in glitter.

viking beard

Well, with great beards, comes great responsibility. Once you’ve accepted the significant role of ornamenting your appearance with the beguilement of a beard, it will require some care and upkeep. Your beard is an extension of who you are and one of the first things people see when they come into contact with you. It’s safe to say that a well-groomed man-mane is appealing to look at, whether you’re trying to impress the fairer sex or charm your way to the front of the coffee queue. Beards definitely have their perks.

When it comes to beard care, we’re fortunate enough not to be limited to old Norse soap made from sheep’s milk or ash and animal fat. Modern men are spoilt for choice with an array of beard-grooming products made from natural, vegan-friendly ingredients. Our best recommendation are beard oils, made with 100% essential natural oils. They’ve been trending for a while now and once you try it, it’s easy to understand why. This golden elixir deeply moisturises and hydrates your skin and softens beard hair. Adding a clear, grease-free sheen to your designer stubble, beard oil is instrumental in combatting dry flaky skin and facial dandruff. Yes, it’s a thing.

viking beard

The texture of your facial hair vastly differs from the hair on your head, and it should be treated that way. Using conventional conditioners or hair products could cause irritation and greasiness, whereas beard oil soothes sensitive skin and penetrates the surface of your epidermis to unclog acne-causing pores.

The London Grooming Company’s beard oil goes one step further by adding the intoxicating, musky scent of Oud Wood which subtly fragrances your mane and lasts throughout the day. Harnessing the gentle and soothing power of pure hemp oil, London Grooming Company’s beard oil moisturises skin cells and softens those stubborn quills your girlfriend complains about. The best part? It’s easy to use and will only take up a minute of your day.

To use: 

  1. Start by placing two drops of beard oil into the palms of your hands.

  2. Rub your hands together and then massage oil into the skin.

  3. Use gentle circular motions to ensure the hair is adequately coated.



Great, right? Just a few simple steps to a dapper beard that will have you looking like a Norse God! We highly doubt that Chris Hemsworth would’ve made a convincing Thor with a clean-shaven face…

Keep bad beard days at bay. Purchase our London Grooming Company’s beard oil now