5 STEPS TO THE PERFECT SKIN

The London Grooming Company presents the perfect skincare routine. The 5 part process will leave your skin hydrated and rejuvenated for a youthful and radiant appearance. Here’s how it works: Step 1: Face Wash. With organic aloe vera the London Grooming facial cleanser will clear your skin of surface oil and impurities.

Step 2: Charcoal Face Mask. London Grooming uses a 100% natural charcoal face mask that gets to work deep within the skin by exfoliating dead skin cells, dirt and toxins. As the mask dries toxins and excess oils are drawn out of the skin.

Step 3: Anti-Ageing Eye Repair Gel. London Grooming have enriched this age defying gel with Retinol (Vitamin A, Vitamin C) and hyaluronic acid. This combination fights signs of ageing around the eyes by delivering radiant and firmer skin.

Step 4: Anti-Ageing Skin Serum. This unique serum works hard to reduce pore size and minimize the appearance of fine lines and wrinkles. It’s lighter than a moisturiser yet delivers its ingredients efficiently into the skin.

Step 5: Hydrating Facial Cream. The London Grooming facial cream has a lightweight formula to lock in all your skin’s natural moisture while also protecting and nourishing. The cream helps to reduce the appearance of fine lines and wrinkles leaving your skin smooth and soft.

The London Grooming Company 5 step skincare process is full of natural ingredients to nourish and protect your skin in gentle formulas that can be used daily. The skincare routine will take you through the vital steps to clear, healthy and hydrated skin for a radiant and youthful look.

GENTLEMEN’S CLUB: Anton Roux – Financial Planner and Adviser at Fisher Dugmore Financial

Weighing in at 87kg with a tall 1.96m frame, Anton Roux is a financial planner and family man who was always hard to miss in a crowd. But several years ago, when a serendipitous summer ‘miscalculation’ led him to sport a salt and pepper beard, he took the universe’s cue and simply transformed into an impossible-to-ignore ‘hipster’ gentleman whose strategic mind goes beyond figures and statistics, allowing him to seamlessly transition between meetings with clients and his other priorities; health, wellness and self-presentation. We chatted to Anton about how he keeps in shape, his views on embracing the ageing process, and why he believes South African men tend to lag behind their European counterparts when it comes to style and grooming.

 

How would you describe your personal style?

Shew! It’s not easy to define but I’d say my style is smart-casual. I don’t feel comfortable being too casual and dressed down, but I don’t overdress either unless the occasion calls for it. Generally, day to day, I prefer a more relaxed style rather than stiff and formal. So basically, good-quality jeans paired with a bespoke form-fitting collared shirt and no tie.

Anton Roux

What does your dressing and personal grooming style say about you?

I definitely take care of myself and I care about my appearance. When I meet clients, I aim to look professional and convey that I take pride in how I present myself. I do have a tailor who I use to create – and alter – my shirts and trousers because it’s difficult for me to wear clothes straight off the shelf, partly due to my height.

 

That’s a great suit you’re wearing. Where do you shop for clothes?

I like Zara’s men’s clothes but I shop mostly in sports shops like Puma and Nike. They have a very good selection of casual clothes – not just for fitness training and outdoor – but for a more relaxed feel.

 

You were clean-shaven for years. What made you decide to grow a beard?

I started growing my beard in December 2015. We went on a family holiday and I totally forgot to pack my shaver so my wife suggested that I just leave it to grow and see how it turns out. I said it’s not ideal for corporate but she told me to just give it a go. My wife guides me and helps me make decisions on clothing and grooming. She helps me to see things from a woman’s perspective.

The kids also love my beard. My daughter thinks it’s pretty unique and my 8-year-old son, Luke, says he can’t wait to grow one. I think he’s intrigued by how it will look on him someday.

 

How do people react to your beard and how has it changed their perception of you?

For starters, I receive a lot more compliments! But it’s two-fold; when I just started growing my beard, people warned that it would make me look older and they tried to put me off the whole idea, but now, those same people are dishing out compliments! They say that I look professional and they like that I don’t even try to cover up the grey. Just the other night, I got complimented by musician, Rowan Ash. We took a photo with him and afterwards he looked at me and said: “I like your look.” So overall, people do react positively to it.

Anton Roux

Tell us more about your grooming routine.

Since I’m a man, I maintain masculinity but I’m also astute about grooming. I feel good when I look good. I try to keep it simple. Simplicity is what I’m all about so my routine is minimalist and I just stick to the basics. I use a good-quality natural face cream. I also use a normal shampoo and conditioner, beard oil to keep the hair soft, as well as a wax product for styling.

When it comes to beard maintenance, I just do it myself using a scissor and clipper to snip anything that’s out of line. Then I give it a comb through and use a hairdryer – especially during winter. It’s a quick 2-3 min exercise of daily, quick touch-ups.

That said, I spend a lot on fragrances and I love it when I meet people and I get a faint sense of the perfume they’re wearing. I love that, so I spend a lot on top-quality oil-based fragrances. If someone looks good and smells good, they engage more of your senses and that creates a better impression.

 

What challenges have you experienced with your beard?

No challenges, really. But once or twice, while hugging a lady friend, my beard did get entangled with her necklace, and I just found myself attached and stuck there. Very awkward but we laugh about it.

 

How do you choose hair and skincare products?

I’m very health conscious so I steer towards more natural oils and ingredients rather than just being easily swayed by brand promises. I think it’s important to be wary of using too many chemical-based products, so nothing artificial. I particularly enjoy using products which contain coconut and peppermint because they both smell delicious.

 

Are you keen to try our imported range of London Grooming products?

Yes, definitely. I’d love to try The London Grooming Company pomade because it’s paraben-free, as well as The London Grooming Company beard oil which is fragranced with Oud wood. I’m also quite drawn to the old-school tin packaging 🙂

 

In your opinion, what’s your best facial feature and why?

(Chuckles) My nose. It sounds funny but I’ll tell you why; I used to box when I was younger and I broke my nose twice. It’s a bit skew and I was quite self-conscious, but I realised that it’s part of my story, so why should I hide it or be embarrassed about it?

Anton Roux

What are your thoughts on anti-ageing and how do you maintain such a youthful appearance?

Anti-ageing is a process that you drive from within. Feed your body with proper nutrients and water, manage stress and sleep well, all of which will benefit you more than anything topical. It shouldn’t be superficial. If you take care of yourself, a youthful appearance will be a by-product.

 

How do you keep physically fit?

I exercise six days a week; gym twice weekly and high-intensity garage-style workouts (weights, pull-up bars, punching bags, push-ups) four times. A person can stay in great shape by managing their diet and staying consistent with exercise at home. You don’t need to pay an expensive gym membership fee. Did I mention that I run sprints? Jogging places too much strain on the joints.

 

What’s your opinion on South African men’s style and grooming?

Grooming is an extension of being a man. There are really tough men out there who take care of themselves, so challenge your beliefs. It’s not an exclusively feminine thing to do. While travelling in Europe, it was pretty obvious to me that men there do take more pride in their appearance. It’s not an image thing, but about taking pride in your presentation.

Unfortunately, I do notice men in malls here who I think can take better care of themselves. They just dress too casual for any environment! They don’t put much thought into their appearance, yet they can do it if they just take the time. Grooming won’t take anything away from being a ‘man’. Maybe our amazing weather also plays a part in South African men thinking that “it’s too hot to dress up”, so they just wear any crappy T-shirt and flip-flops. It’s a culture thing but we need to break the mould. Where are the women behind these men?? A woman needs to go shopping with her man and advise him. Her input is valuable.

 

What do you do for fun?

Training sessions clear my mind. My family also loves experiences; live music shows, sporting events and spending time with friends around a boma with a solid bourbon in-hand.

 

Anton is intelligent, likeable and well put-together. Despite being a financial wizard who knows that one really does have to dress to impress, he has also figured out that even with all the best investments and life assurance policies, health is the ultimate wealth. Here’s hoping that he continues to defy the nonchalant perception of South African ‘okes’, and that he puts effort and care into his overall appearance for many years to come so as to prove that a man can indeed get better with age.

GENTLEMEN’S CLUB: MINNESH RAMDHANY – corporate climber, model and dare-devil

With a zest for life and an insatiable quest for hair-raising experiences, 44-year-old Minnesh Ramdhany, a Senior Account Executive at Vodafone Global Enterprise, lets us in on his style secrets and tells us how his beard – dubbed a ‘spiritual experience’ – has helped him command respect and attract a different set of dating prospects.

 

How would you describe your personal style?

Retro-metro sexual. Growing up, I was heavily influenced by both my grandads. My mum’s dad always wore a suit with a handkerchief peeking out from his breast pocket and no tie. He also always had a comb on hand. My paternal grandfather was very retro. He loved his suede shoes and cardigans.

I dress to suit my mood and the occasion, and play with colour and textures. I think of clothing as a sort of ‘protective cloak’ so they must be comfortable to wear. I prefer to set the trend rather than follow all trends especially those that don’t suit my body shape.

Minnesh Ramdhany

What does your dressing and personal grooming style say about you?

The way I dress certainly makes me come across as more confident and self-assured. Some say I’m a ‘classic’ kind of guy, but I would like to believe that my dressing style communicates that I’m agile, flexible and a ‘go-with-the-flow’ sort of person.

 

How do people react to your beard and how has it changed their perception of you?

Mmm… My beard has been the biggest ‘spiritual experience’ of my life. I started growing it about 2-3 years ago, and people hated it at first. After the first six months, when I had figured out how to care for it, they started reacting differently – positively! Different people started taking a liking to me and I began attracting completely different types of women. White foreign women love it, while South African Indian women seem to disapprove. A lot of people mistake me for being Muslim, and I noticed that many religious people treat me with a lot more respect. They offer compliments and ask lots of questions.

Minnesh Ramdhany

Tell us more about your grooming routine.

Well, every second week I have my hair kept in tip-top shape by one of the various celebrity hairstylists in Joburg. They experiment with trends and recommend specific treatments based on what my hair needs at the time, and give advice and product suggestions. My beard is more time-consuming. For beard trimming, I’m a regular at IsJon in Sandton, and for a bit of extra care I go to a Turkish-Egyptian guy who uses different oils – including Moroccan oils – and wax as part of his treatments. Then, I go to a lady named Aadila, owner of Body Sphere, who threads my eyebrows. Yes, I do threading and I’m proud of it!

Day to day, my grooming regime is as follows:

  1. Wash

Shampoo and conditioner – for softness – are both part of my ritual.

Try our London Grooming haircare products>>

  1. Dry

I use a hairdryer to quickly dry my head of hair and beard, and use a wooden comb to combat static.

  1. Style

To keep every strand in place, I use gels and hairspray, but I use a moustache wax on my beard to care for the skin underneath.

 

In your opinion, what’s your best facial feature and why?

Definitely my eyes – when I’m not wearing my glasses. They earn me a good few compliments especially after I’ve just had my eyebrows threaded. Oh, and friends have mentioned my “infectious smile”. Apparently, I need to “smile more”.

 Minnesh Ramdhany

How do you choose hair and skincare products?

Organic and natural stuff is my first choice. I have sensitive skin so to avoid bad reactions I’m always cautious about what I apply, and this is where my therapists’ suggestions are valued most. Fragrance is also important and I prefer it being complementary to my perfume.

 

Are you keen to try our imported range of London Grooming products?

I’d love to try London Grooming haircare products with tea tree oil and even the London Grooming beard oil

These seem very ‘new-age’ and tick all the right boxes. Even better if they cater to my specific needs.

 

How do you keep physically fit?

Let’s see… I do yoga and meditate to maintain a calm demeanour and remain centred. I take long walks and hikes for fresh air, I’ve joined Zumba dance classes, and I gym once or twice per week. I’m also a true dare-devil. Would you believe that I’ve gone swimming with piranhas in Brazil?

Minnesh Ramdhany

What are your thoughts on anti-ageing and how do you maintain such a youthful appearance?

So I’ve always had a pact with myself that I would look ten years younger than my actual age at any given time. Sure, I don’t want to be an old man trying to act young but I’d like to dress age-appropriately and age gently. I use anti-ageing products around my eyes, and on my hands and neck because these areas show the first signs of ageing.

Most guys my age look like they’re much older. Maybe it’s just the effect of stress due to life, career, marriage and kids, but they really need to take better care of themselves.

 

That’s a great suit you’re wearing. Where do you shop for clothes?

I don’t! Seriously, all my suits are tailored for me. About 15 years ago, I started commissioning bespoke suits from tailors abroad; Vietnam, Thailand, Hong Kong and India. I watch Fashion TV, scout for trends and then email pics to the designers, or they email me with ideas based on the latest international menswear trends. They have my measurements on file so they make up suits according to my preferences and ship them to South Africa. One of my favourites is Henry’s Collection in Vietnam, while locally, I follow Frank Bespoke just to keep an eye on trends here.

Henry's Collection

What’s your opinion on South African men’s style and grooming?

I have a major problem with the fact that most South African men don’t take care of themselves – especially the older generation just before the millennials. My mum used to tell my dad to change his shirt or trim his stubble, but nowadays, women don’t seem to put their men in line. I’ve even heard some women say that they want to look better than their man, which just doesn’t make sense.

I’d like to see South African men keep up with other men globally. Men here think that dressing well will put them in a negatively stereotyped box, but it doesn’t! Take some pride in how you look and spray a bit of expensive perfume. Small things can make a big difference to how you’re perceived.

 

What do you do for fun?

Travel motivates everything in my life. I also love good food so I’m always visiting new restaurants and I treat myself to a theatre production twice monthly. My Sunday routine starts with breakfast in Melville followed by a trip to an art gallery, flea market or art nouveau movie.

I think that I love animals more than humans so you’ll often find me at the SPCA or helping out at other safe-houses for abused animals. Did I mention that I love wolves?? They’re such mystical, misunderstood creatures. The leader – the alpha – leads the pack from the rear. It’s so interesting, so clever… From this position, he can see everything, control everything and decide the direction.

I’m a wolf.

 

How lucky can one bloke be? Forget sheepskin! Minnesh Ramdhany is a wolf dressed in fine fabrics and blessed with a strategic mind which he applies outside the boardroom to carefully calculate his approach to personal grooming. Over the years, he’s relied on his innate instincts to seamlessly transition between many faces; bravely bearded, clean shaven, and everything in between but it’s his equally admirable ever-evolving sense of self which puts him ahead of the alpha man pack.

Minnesh Ramdhany