Spoils for Valentine’s Day!

Looking to spoil yourself or your partner this Valentines’ Day?
We are giving away 2 London Grooming Boxes filled with our best selling products.
– A Beard box: Argan Oil Beard Shampoo + Argan oil Beard Conditioner + 30ML Beard Moisturizer

– A Hair box: 250ML Sea Salt + 50ML Creme + 50ML Define

All you have to do is like our picture on Instagram @LondongroomingSA and tag two friends in the comments and you can stand chance to win one of our two boxes. Like the post on Facebook for an additional entry.(Multiple entries accepted and comment on this page)

And because we feel like spreading some more love, we are going to give a 20% off discount on all products purchased online for the month of LOVE. Use the voucher code ‘valentines2019’ at checkout.Voucher code valid for the month of February.

Winners will be announced on the 14th of February 2019.

Good Luck!


The London Grooming Company presents the perfect skincare routine. The 5 part process will leave your skin hydrated and rejuvenated for a youthful and radiant appearance. Here’s how it works: Step 1: Face Wash. With organic aloe vera the London Grooming facial cleanser will clear your skin of surface oil and impurities.

Step 2: Charcoal Face Mask. London Grooming uses a 100% natural charcoal face mask that gets to work deep within the skin by exfoliating dead skin cells, dirt and toxins. As the mask dries toxins and excess oils are drawn out of the skin.

Step 3: Anti-Ageing Eye Repair Gel. London Grooming have enriched this age defying gel with Retinol (Vitamin A, Vitamin C) and hyaluronic acid. This combination fights signs of ageing around the eyes by delivering radiant and firmer skin.

Step 4: Anti-Ageing Skin Serum. This unique serum works hard to reduce pore size and minimize the appearance of fine lines and wrinkles. It’s lighter than a moisturiser yet delivers its ingredients efficiently into the skin.

Step 5: Hydrating Facial Cream. The London Grooming facial cream has a lightweight formula to lock in all your skin’s natural moisture while also protecting and nourishing. The cream helps to reduce the appearance of fine lines and wrinkles leaving your skin smooth and soft.

The London Grooming Company 5 step skincare process is full of natural ingredients to nourish and protect your skin in gentle formulas that can be used daily. The skincare routine will take you through the vital steps to clear, healthy and hydrated skin for a radiant and youthful look.

BAD HAIR DAY? Embrace a laid back ‘messy’ look with sea salt spray

It’s a fallacy that only women experience bad hair days. Guys go through the same unexplainable confidence-crushing horrors when each strand seems to take on a life of its own; they feel extra wire-like or do the exact opposite thing you’re trying to achieve, despite relying on the tried and trusted brands that you’re most accustomed to using every other day.

When you’re experiencing a bad hair day that shoves your usually unshakable “I can conquer the world” attitude straight out of the bathroom window – even though no one else seems to notice (or care) – rather than go into hiding or waste time trying to control each strand with precision, consider making a messy look a deliberate part of your inherent charm.

“HOW???” we hear you ask with desperate undertones. Simple. Just a generous spritz of our London Grooming Company sea salt spray, followed by a rough tousle, promises to leave you styled (or un-styled) like an easy-going, care-free surfer dude who rolled out on the right side of his bed.


Here’s how it works:

The London Grooming Company sea salt spray is a unique cocktail which mimics the humidity effect of coastal weather, tricking your tresses into believing they were splashed around in foamy beach waves and then windswept dry by an ocean breeze. The ingredients pull moisture away from the hair causing the strands to dry, expand and thicken. This creates a fuller, more textured look.

London Grooming Company sea salt spray

How to use it:

  1. Spritz some of the sea salt spray onto clean wet hair as a pre-styler, or spray generously onto dry hair.
  2. Allow hair to dry naturally or blow-dry ten minutes after application.
  3. Mould or hold your desired style by using The London Grooming Company creme or clay for high definition


Need more reasons to add our sea salt spray to your daily routine? 

  • Thickens hair – an instant volumising solution for fine and thinning hair too.
  • Easy to use and versatile
  • Provides a firm hold
  • Creates a naturally fuller, wavier appearance.
  • Paraben free
  • Water soluble
  • Humidity resistant
  • NOT tested on animals.


Want to look like you’re on holiday every day?

Buy The London Grooming Company sea salt spray online now

URBAN EXPLORER or UNDERGRADUATE? Fashion tips to suit your personal style – and beard!

A well-groomed beard and a fashionable wardrobe go together like a moustache and Tom Selleck. It’s just impossible to imagine one without the other. A beard is essentially an extension of who you are and reflects your personal taste. Dressing to complement the style of your beard will further elevate your status as a sophisticated and dapper man-about-town.

Not sure where to start?

We’ve categorised a few fashion genres to suit your beard, but will also champion your age and personality.


The Collegiate

Beard type: Short stubble

Typically found: Vaping in the quad, on the sports field or trying to impress girls at parties.

Style essentials: A few basic t-shirts, joggers, skinny jeans, hoodies and sneakers.

Having a student loan may not leave you with much cash to spare, but you can still dress up your stubble in a number of stylish ways by mixing pieces of clothing you already own.

Our fashion tips:

  • Team a varsity jacket with a simple white t-shirt and joggers.
  • Layer your denim jacket over a hoodie and tee.
  • Wear a striped sweater over a collared shirt with khaki chinos and loafers.
  • An oversized t-shirt pairs well with distressed denim and Chelsea boots.
  • Roll up the sleeves of your denim shirt for that casual vibe.
  • Try an all-black outfit comprising a classic biker jacket, t-shirt and jeans.
  • Dress up your t-shirts or high-neck sweaters with a slim-fit blazer, chinos and sneakers.

Keep your designer stubble looking sharp with The London Grooming Company shave creme

The Professor

Beard type: Short to medium perfectly-groomed circle beard.

Typically found: Sipping espresso in a bookshop, surrounded by an air of mystery.

Style essentials: Tailored blazers, ties, waistcoats, chunky jerseys, waistcoats and brogues.

Procure the university professor look by enhancing your wardrobe with classic pieces in rich textures like knits, tweed and corduroy.

Our fashion tips:

  • Pair a cable-knit sweater with a shirt and tie, tweed blazer and grey flannels.
  • Button up your cardigan over a shirt and tie, with corduroys.
  • Accessorise your look with brown or tan leather accents like a belt, watch, satchel and brogues.
  • Layer your outfit in neutral tones of grey, beige or brown.
  • Put on a patterned or brighter-hued tie for a pop of colour.
  • A longer-length camel overcoat adds an air of refinement to any outfit.
  • Toss a woollen scarf around your neck for that classic Ivy League appeal.

Don’t forget to keep your facial hair sleek with The London Grooming Company beard oil


The Urban Explorer

Beard type: Long, luxurious and fully-grown.

Typically found: Climbing Mt. Kilimanjaro, listening to vinyl and taking polaroids.

Style essentials: A cosy knitted beanie, plaid, plaid, and more plaid, oversized cardigans, combat boots and a leather (vegan) backpack.

Brave enough to wear glasses ironically and ride a penny farthing to work, the urban explorer is a hipster with much more swag.


Our fashion tips:

  • A pair of vintage-inspired suspenders is trendy and functional.
  • Wear them with a simple crew-neck tee and rolled-up trousers.
  • Chunky patterned jerseys add intrigue. Pair them with combat pants.
  • Don a puffer jacket or vest over a chequered flannel shirt with jeans.
  • A shearling-lined jacket with oversized collars flatters longer beards.
  • Layer an open plaid shirt over a buttoned-up denim one.
  • Tie a plaid shirt around your waist and pair with a quirky screen-printed top.

Use your beard as the ultimate accessory and nourish it with our beard moisturiser

The Sophisticated Santa

Beard type: A lofty silver or white mane.

Typically found: In front of a fireplace in the North Pole or at mens’ fashion week in Milan.

Style essentials: Stylish coats, three-piece suits, hats and pocket squares.

Just because your hair has turned grey, doesn’t mean you should take to wearing pyjama suits all day. ‘Grandpa style’ has become increasingly popular with many voguish veterans taking social media by storm with their updated, yet classic style. Take Alessandro Manfredini for example; his suave and iconic silver beard has not only set the style precedent for older men, but has also inspired younger gentlemen with its noble masculinity.


Our fashion tips:

  • Be audacious in a fully printed three-piece suit. You have nothing to lose.
  • Pair an elegant linen suit with a floral shirt, sans tie.
  • Instantly attract attention with a vibrant pocket square.
  • Top off your dapper look with a chic fedora.
  • Experiment with pocket chains and watches.
  • Add a bow-tie for that quirk factor.
  • Don’t underestimate the power of a simple, well-fitted shirt and tie.
  • Complete your look with suede loafers.

Maintain your grizzled whiskers with The London Grooming Company beard shampoo and conditioner


Which style category would you like to try?