The London Grooming Company presents the perfect skincare routine. The 5 part process will leave your skin hydrated and rejuvenated for a youthful and radiant appearance. Here’s how it works: Step 1: Face Wash. With organic aloe vera the London Grooming facial cleanser will clear your skin of surface oil and impurities.

Step 2: Charcoal Face Mask. London Grooming uses a 100% natural charcoal face mask that gets to work deep within the skin by exfoliating dead skin cells, dirt and toxins. As the mask dries toxins and excess oils are drawn out of the skin.

Step 3: Anti-Ageing Eye Repair Gel. London Grooming have enriched this age defying gel with Retinol (Vitamin A, Vitamin C) and hyaluronic acid. This combination fights signs of ageing around the eyes by delivering radiant and firmer skin.

Step 4: Anti-Ageing Skin Serum. This unique serum works hard to reduce pore size and minimize the appearance of fine lines and wrinkles. It’s lighter than a moisturiser yet delivers its ingredients efficiently into the skin.

Step 5: Hydrating Facial Cream. The London Grooming facial cream has a lightweight formula to lock in all your skin’s natural moisture while also protecting and nourishing. The cream helps to reduce the appearance of fine lines and wrinkles leaving your skin smooth and soft.

The London Grooming Company 5 step skincare process is full of natural ingredients to nourish and protect your skin in gentle formulas that can be used daily. The skincare routine will take you through the vital steps to clear, healthy and hydrated skin for a radiant and youthful look.

HEY LADIES! Get the best out of your man’s grooming products

Behind every stylishly groomed man, is his equally (if not more) stylish female counterpart. While the fairer sex may prefer using a rose or vanilla scented moisturiser, there’s nothing wrong with helping yourself to some of your husband’s or boyfriend’s grooming products when you’ve reached the very end of your overly priced ‘miracle’ jar of youth-enhancing fluid. Women are unfortunately subjected to pink tax, and often pay more than men for the same self-care products.

In honour of Women’s Month, we at The London Grooming Company have very generously opened our bathroom cabinets to our better halves. So ladies, if you find yourself in a fix – without any of your personal beauty favourites – or if you want the same high-quality creams and cosmetics for less, here’s how you can take advantage of men’s grooming products.



Hide those unhinged fly-aways and stubborn stray hairs with men’s pomade. Skip the steely and inflexible crust caused by hairsprays, and slick a pearl of The London Grooming Company strong-hold pomade through your locks to create a glossy finish that’s easily malleable and soft to the touch. Leaving no greasy residue, it’s also water-soluble and easy to rinse out.


Girly packaging, quirky fonts, cute logos and feminine taglines come at their own separate cost. Trade your Barbie-pink razor for a more masculine and sharper-angled men’s version. Not only will you save money for more important things – like Fenty highlighter – but you will also get the closest shave and legs smoother than a Victoria’s Secret model.


Running low on your hyaluronic acid-enriched moisturiser or argan face oil? There’s no need to panic and make a last minute dash for the cosmetics store in your pyjamas. Instead, smooth some of your significant other’s beard oil onto your face. This gentle formula deeply nourishes your skin and moisturises skin cells. In fact, you will probably enjoy its luxurious silky effect so much, that you won’t ever want to buy your formerly loved and far too costly face cream again. Smelling like your boyfriend/husband is just an added bonus.



Achieve that sultry, rolled-out-of-bed look with The London Grooming Company sea salt spray designed to give your tresses sexy, voluminous waves, without drying it out. Spritz sea salt spray on different sections of damp hair, then lightly twist or scrunch your hair around your fingers. This helps the curling process and turns lethargic locks into alluring, beachy waves.



A good-quality primer from a luxury beauty brand can set you back at least R500. Using a men’s aftershave balm will do the same job – more economically. Our lightweight aftershave balm and skin moisturiser is perfect for priming your skin before applying foundation and creates a smooth, matte finish that keeps your base on and your skin oil-free. The heady oud wood scent will also add an element of sensuality.


Now that you’ve been briefed on the ultimate guide to using (or stealing) your man’s grooming kit, you won’t ever be left with dry skin or out-of-place tresses.

On a side note: If your boyfriend gets suspicious about his rapidly-depleting products, you can always convince him to buy two of each 😉