HEY LADIES! Get the best out of your man’s grooming products

Behind every stylishly groomed man, is his equally (if not more) stylish female counterpart. While the fairer sex may prefer using a rose or vanilla scented moisturiser, there’s nothing wrong with helping yourself to some of your husband’s or boyfriend’s grooming products when you’ve reached the very end of your overly priced ‘miracle’ jar of youth-enhancing fluid. Women are unfortunately subjected to pink tax, and often pay more than men for the same self-care products.

In honour of Women’s Month, we at The London Grooming Company have very generously opened our bathroom cabinets to our better halves. So ladies, if you find yourself in a fix – without any of your personal beauty favourites – or if you want the same high-quality creams and cosmetics for less, here’s how you can take advantage of men’s grooming products.



Hide those unhinged fly-aways and stubborn stray hairs with men’s pomade. Skip the steely and inflexible crust caused by hairsprays, and slick a pearl of The London Grooming Company strong-hold pomade through your locks to create a glossy finish that’s easily malleable and soft to the touch. Leaving no greasy residue, it’s also water-soluble and easy to rinse out.


Girly packaging, quirky fonts, cute logos and feminine taglines come at their own separate cost. Trade your Barbie-pink razor for a more masculine and sharper-angled men’s version. Not only will you save money for more important things – like Fenty highlighter – but you will also get the closest shave and legs smoother than a Victoria’s Secret model.


Running low on your hyaluronic acid-enriched moisturiser or argan face oil? There’s no need to panic and make a last minute dash for the cosmetics store in your pyjamas. Instead, smooth some of your significant other’s beard oil onto your face. This gentle formula deeply nourishes your skin and moisturises skin cells. In fact, you will probably enjoy its luxurious silky effect so much, that you won’t ever want to buy your formerly loved and far too costly face cream again. Smelling like your boyfriend/husband is just an added bonus.



Achieve that sultry, rolled-out-of-bed look with The London Grooming Company sea salt spray designed to give your tresses sexy, voluminous waves, without drying it out. Spritz sea salt spray on different sections of damp hair, then lightly twist or scrunch your hair around your fingers. This helps the curling process and turns lethargic locks into alluring, beachy waves.



A good-quality primer from a luxury beauty brand can set you back at least R500. Using a men’s aftershave balm will do the same job – more economically. Our lightweight aftershave balm and skin moisturiser is perfect for priming your skin before applying foundation and creates a smooth, matte finish that keeps your base on and your skin oil-free. The heady oud wood scent will also add an element of sensuality.


Now that you’ve been briefed on the ultimate guide to using (or stealing) your man’s grooming kit, you won’t ever be left with dry skin or out-of-place tresses.

On a side note: If your boyfriend gets suspicious about his rapidly-depleting products, you can always convince him to buy two of each 😉



Beards have come a long way since historical times, where they were imperiously worn as a piece of armour to intimidate enemies. They were also, most conveniently, used for warmth and protection against harsh weather conditions. Those lengthy facial fleeces adorned by 8th-11th-century Vikings were much more than the fashion statement they are today. Hipsters may currently hold the style rights to suave and manly beards, however, we can thank the Vikings for originating this wildly popular trend more than a thousand years ago.

viking beard

Contrary to what you may have heard about these swashbuckling Scandinavian warriors, Vikings were known to be very well kept with a penchant for good hygiene. Grooming was an essential part of their routines, and archaeologists have even discovered combs made from bone and tweezers among their ancient remains. These tools were used to neaten, clean and untangle their hair and beards.

While our Viking ancestors preferred to wear their bristles in a more dishevelled, dragged-through-the-war kind of way, the millennial gentlemen prefers his look far more ‘tailored’. The original hipsters were also fascinated by blonde hair and it became a common practice for them to bleach their tresses and beards using soap with a high potash (potassium-enriched) concentrate. These days, beards are primped and trimmed, braided, dyed or ironed, and on rare occasions, are (regrettably) covered in glitter.

viking beard

Well, with great beards, comes great responsibility. Once you’ve accepted the significant role of ornamenting your appearance with the beguilement of a beard, it will require some care and upkeep. Your beard is an extension of who you are and one of the first things people see when they come into contact with you. It’s safe to say that a well-groomed man-mane is appealing to look at, whether you’re trying to impress the fairer sex or charm your way to the front of the coffee queue. Beards definitely have their perks.

When it comes to beard care, we’re fortunate enough not to be limited to old Norse soap made from sheep’s milk or ash and animal fat. Modern men are spoilt for choice with an array of beard-grooming products made from natural, vegan-friendly ingredients. Our best recommendation are beard oils, made with 100% essential natural oils. They’ve been trending for a while now and once you try it, it’s easy to understand why. This golden elixir deeply moisturises and hydrates your skin and softens beard hair. Adding a clear, grease-free sheen to your designer stubble, beard oil is instrumental in combatting dry flaky skin and facial dandruff. Yes, it’s a thing.

viking beard

The texture of your facial hair vastly differs from the hair on your head, and it should be treated that way. Using conventional conditioners or hair products could cause irritation and greasiness, whereas beard oil soothes sensitive skin and penetrates the surface of your epidermis to unclog acne-causing pores.

The London Grooming Company’s beard oil goes one step further by adding the intoxicating, musky scent of Oud Wood which subtly fragrances your mane and lasts throughout the day. Harnessing the gentle and soothing power of pure hemp oil, London Grooming Company’s beard oil moisturises skin cells and softens those stubborn quills your girlfriend complains about. The best part? It’s easy to use and will only take up a minute of your day.

To use: 

  1. Start by placing two drops of beard oil into the palms of your hands.

  2. Rub your hands together and then massage oil into the skin.

  3. Use gentle circular motions to ensure the hair is adequately coated.



Great, right? Just a few simple steps to a dapper beard that will have you looking like a Norse God! We highly doubt that Chris Hemsworth would’ve made a convincing Thor with a clean-shaven face…

Keep bad beard days at bay. Purchase our London Grooming Company’s beard oil now



After first deciding to grow a beard, it can be an exciting time. During the ‘itchy’ phase, it is very easy to start regretting the decision but then it forms into a perfect shape that any man would be proud of. Although all beards are different in shape, size, and colour, they all have one thing in common – they need to be looked after in order to remain healthy and good-looking.

Ultimately, looking after your beard is vital because otherwise it will soon lose its health and you just may have to shave it back and start again. Over the years, many men have failed to look after their beards correctly and it leads to a shaggy and unkempt look. Despite popular belief, this doesn’t have to be a chore. When people talk about looking after a beard, many make the mistake of thinking that it has to be a tough process but this simply isn’t true.

Overall, one of the best products you can buy for your beard is oil. Not only does beard oil moisturise and leave your beard feeling healthy, it goes straight to the follicle to keep your beard looking thick and healthy too. Over time, your beard will succumb to the wind and the elements which causes facial hair to become dry and flaky. However, beard oil helps to keep the area moisturised to ensure that this doesn’t happen regardless of where you are in the world and what season you’re in.

Best Product? – All in all, we believe that we have the best beard oil at the London Grooming Company. Not only are our products affordable, they provide the perfect product for anyone looking to add the natural shine you see with celebrities and movie stars. By including all the essential oils and minerals you need to encourage a healthy beard and even growth, you will never need to look for another product ever again.

Among other important ingredients, we ensure that our beard oil uses hydration treatment which means that your beard will stay in good shape not just for the first couple of hours of the day but for prolonged periods of time. As an added bonus, the oil is also fragranced with our signature Oud Wood and will last just as long as any regular aftershave. When first developing this product, we realised that regular aftershave was damaging beard hair so we strived to achieve an oil that would help every beard to look, feel, and smell good.

So there we have it, London Grooming Company’s beard oil really is the best way to put your beard in the best possible position for long term growth and health!