Spoils for Valentine’s Day!

Looking to spoil yourself or your partner this Valentines’ Day?
We are giving away 2 London Grooming Boxes filled with our best selling products.
– A Beard box: Argan Oil Beard Shampoo + Argan oil Beard Conditioner + 30ML Beard Moisturizer

– A Hair box: 250ML Sea Salt + 50ML Creme + 50ML Define

All you have to do is like our picture on Instagram @LondongroomingSA and tag two friends in the comments and you can stand chance to win one of our two boxes. Like the post on Facebook for an additional entry.(Multiple entries accepted and comment on this page)

And because we feel like spreading some more love, we are going to give a 20% off discount on all products purchased online for the month of LOVE. Use the voucher code ‘valentines2019’ at checkout.Voucher code valid for the month of February.

Winners will be announced on the 14th of February 2019.

Good Luck!

WHICH PRODUCTS ARE RIGHT FOR YOU? Here’s a London Grooming Company guide for every hair type

We’ve all been there; assuming an air of nonchalance while perusing the haircare aisle for what seems like hours, adding a few hundred more steps to your Fitbit as you try to figure out which hair products are right for you. Buying the wrong product for your hair type can actually have adverse effects, turning a bad hair day into an entire decade.

At The London Grooming Company, we offer private browsing and queueless shopping in the comfort of your home, away from the judgy eyes of store clerks and customers, and most importantly, our high-quality products are sophisticated, authentic, sulfate-free and made exclusively for the discerning gentleman.

As grooming connoisseurs, we understand how different types of hair react to different products, so before you have an impulsive ‘add to cart’ moment, wade through our expert advice on which London Grooming Company product will suit your hair.



While some may define straight hair as boring and nondescript, your options are unlimited; they’re all just secretly jealous of your linear locks. Almost any type of hair product works for straight hair, depending on the style you choose.


  • Start off on a clean slate by using our tea tree shampoo and conditioner to cleanse your hair of oil and impurities.
  • An excellent way to add volume to your barnet is by aiming a hairdryer at it, in the direction you want to style it. 
  • For a modern combed style with a high-gloss finish, try The London Grooming Company pomade
  • If you prefer a more matte look, use our hair clay which also enhances thickness and definition.
  • Add a mist of hairspray to set your style in place (Yes, you can you use your girlfriend’s bottle).
  • Swap your gel for pomade, as it can be easily restyled and doesn’t cause that cringe-worthy ‘crunch factor’.


  • If your hair is more on the thin side, avoid heavy formulas that may weigh it down.
  • Try a lightweight water-based product instead, like our medium-hold hair creme
  • Use all products sparingly, as too much can cause your hair to look greasy, flat and listless.


The more luxurious of hair textures also tends to be a lot drier. Selecting the correct grooming products will give a dull and tedious mane an ‘Aquaman’ makeover. Jason Mamoa = Ultimate Hair Goals.



  • Using a hairdryer may amplify your natural volume. If you do need to dry your hair in a hurry, add the diffuser attachment, which will minimise frizz.
  • Steer clear of styling aids that dry out your waves, such as gels, clays and hair wax.
  • Don’t use a wide-plate flat iron to straighten short hair, as you may singe your scalp or face. Try a mini flat iron instead and always use a heat protection spray or serum beforehand.



To outsiders, your hair may indicate a carefree, bohemian lifestyle, however, our curly-haired comrades can transform their look from cool to classic or conservative in minutes when equipped with the proper styling products and haircut.


  • Shorter lengths will benefit from using our strong-hold pomade which adds elevation and sleekness.
  • Choose pomade over wax, as the creamier formula preserves your lush curly, texture.
  • Use our hydrating conditioner a few times a week to lock-in moisture and combat dry scalp.
  • The London Grooming Company hair clay will diminish any sign of stubborn strays and maintain a semi-matte finish.
  • Curly hair will benefit from our texturising hair creme which ideally separates strands and adds a natural sheen, while also conditioning your mane.


  • Avoid keeping your hair at the same length. Choose a barber that understands your hair type and gives you a cut that removes excess weight while reserving natural movement.
  • Refrain from vigorously and heavy-handedly rubbing your hair dry with a towel, as this causes hair breakage. Gently pat it dry with an old cotton t-shirt instead. This protects curly hair from damaging dryness.
  • Say farewell to gels and waxes and use sea salt spray as an alternative. This allows curls to hold their natural shape without that hard, inflexible texture. A few spritzes on damp hair will have you channelling your inner Jon Snow.


Now that you’ve got the right grooming products and tools for your hair type, it’s time to simply comb, apply, style and conquer!

BAD HAIR DAY? Embrace a laid back ‘messy’ look with sea salt spray

It’s a fallacy that only women experience bad hair days. Guys go through the same unexplainable confidence-crushing horrors when each strand seems to take on a life of its own; they feel extra wire-like or do the exact opposite thing you’re trying to achieve, despite relying on the tried and trusted brands that you’re most accustomed to using every other day.

When you’re experiencing a bad hair day that shoves your usually unshakable “I can conquer the world” attitude straight out of the bathroom window – even though no one else seems to notice (or care) – rather than go into hiding or waste time trying to control each strand with precision, consider making a messy look a deliberate part of your inherent charm.

“HOW???” we hear you ask with desperate undertones. Simple. Just a generous spritz of our London Grooming Company sea salt spray, followed by a rough tousle, promises to leave you styled (or un-styled) like an easy-going, care-free surfer dude who rolled out on the right side of his bed.


Here’s how it works:

The London Grooming Company sea salt spray is a unique cocktail which mimics the humidity effect of coastal weather, tricking your tresses into believing they were splashed around in foamy beach waves and then windswept dry by an ocean breeze. The ingredients pull moisture away from the hair causing the strands to dry, expand and thicken. This creates a fuller, more textured look.

London Grooming Company sea salt spray

How to use it:

  1. Spritz some of the sea salt spray onto clean wet hair as a pre-styler, or spray generously onto dry hair.
  2. Allow hair to dry naturally or blow-dry ten minutes after application.
  3. Mould or hold your desired style by using The London Grooming Company creme or clay for high definition


Need more reasons to add our sea salt spray to your daily routine? 

  • Thickens hair – an instant volumising solution for fine and thinning hair too.
  • Easy to use and versatile
  • Provides a firm hold
  • Creates a naturally fuller, wavier appearance.
  • Paraben free
  • Water soluble
  • Humidity resistant
  • NOT tested on animals.


Want to look like you’re on holiday every day?

Buy The London Grooming Company sea salt spray online now

SOCCER STAR INSPIRATION – Coolest and weirdest hairstyles spotted at the FIFA World Cup 2018

Every four years when the FIFA World Cup comes around, the soccer stars of this sporting spectacular do more than thrill fans with their exceptional dribbling skills. As role models for men and boys the world over, they inspire hairstyle trends which are ardently emulated. And while some of these professional footballers enthuse with refreshing and unique cuts that add to their iconic ‘stud status’, there are those who deliberately steal attention away from the ball with whacky (and often bizarre) patterned mops and crops.


Over the next few weeks, be prepared to see these soccer players’ hairstyles take to the streets:

Neymar Jr

26-year-old Brazilian, Neymar da Silva Santos Júnior’s hairdo has evolved over the years since he first began his professional career in 2009. Having gone from a sleek and straight sideways sweep to an all-natural mane, one thing seems consistent; Neymar Jr maintains an almost clean-shaven look all around, with a contrasting full head of hair basking at the top. In Russia this year, the rising star seemed to rival the sun and match his national kit with a yellow-gold bouquet of curls. While this bold step may clash with his skin tone, somehow he dares to make it work for his image. Before you rush off to copy Neymar’s bleach-blonde look, do your homework on the types of hair dyes available and the harmless effects of chemicals like hydrogen peroxide. To give a healthy high shine to colour-treated hair and keep every strand in place, try The London Grooming Company pomade which is humidity-resistant and washes easily without leaving any oily residue.

Neymar Junior


Paul Pogba

Lending his fancy footwork to the Manchester United team, French national Paul Pogba is well known for his funky hairstyles; usually blonde with and an added bit of drama in the form of zig-zags and curves, waves and lightning-bolt streaks chiselled into the side. Watch this video of Pogba in Russia with his “A-star” barber who flew in from London to attend to the player’s hair. If you decide to introduce a bit of playful Pogba flair into your look, work a small amount of The London Grooming Company crème into wet or dry hair to achieve pliable hold and definition.

 Paul Pogba

Diego Laxalt

Here’s a man who seems attached to his mid-length braids. A rising star on the Uruguayan team, this left-footed midfielder rarely strays from his statement style and he didn’t bother to wow world cup spectators with any variety either, probably because he prefers the convenience of having his hair out of his face while playing and relishes in its comforting trail as he whizzes across the field. While braiding your hair may help to protect it against damage, it’s equally important to keep your scalp healthy so that roots remain healthy and well-nourished. To wash, dilute a dollop of The London Grooming Company tea tree shampoo with water and gently massage it into the scalp. This method will improve blood circulation, reduce frizz and keep itchiness at bay.

Diego Laxalt


Ramin Rezaeian

Tall, dark and handsome – a cliché but true, according to our fairer counterparts. This Iranian idol couples strong dribbling skills with an adventurous style sense to win support – and hearts! Throughout his career, Rezaeian’s 1.85m tall athletic frame has flaunted an assortment of hairdos, from mid-length wisps to his coolest; a Mohawk-resembling style with the sides shaven down to a number one and a small beard, which together complements his striking profile. To achieve similar depth, movement and fullness, use The London Grooming Company clay which contains thickening agents to create a matt, texturised effect and volume for finer hair.

Ramin Rezaeian



Love ‘em or hate ‘em, there’s no accounting for taste.  Superstars idolised by millions across the globe can get away with whacky hairdos, but for us ordinary blokes, there’s a lot more to consider. After all, we still have to earn simple salaries inside dull boardrooms and stiff conference centres. But hey, if you’re a die-hard fan and you’d like to follow in the snips and colour trails of your hero, then go for it! Just don’t expect copying a footballer’s personal style to have any magical effect on your own on-field antics.



As with fashion and politics, hairstyling history often repeats and reinvents itself with new and innovative ways of wearing age-old cuts and coifs. We delve into the most definitive men’s hairstyles of the last sixty years and how they’ve evolved into more wearable, modern looks.

The 60s – Moptop

This eyebrow-grazing look was inspired by none other than the swoon-inducing, knee-weakening rock band of the 60s; The Beatles. If you don’t know who we’re talking about, it’s time to consult a grandparent. The moptop is an iconic long, shaggy bob popularised in the swinging sixties by the groovy quartet and its cultural impact can still be seen today. This bowl-shaped cut features a long fringe and extends around the head, edging the shirt collar. In recent years, we’ve seen Harry Potter star Daniel Radcliff, Harry Styles, Chace Crawford and a young Zac Efron wear this style shorter and with more layers. Style your modern moptop with our London Grooming Company creme to lock in moisture and keep frizz under control.


The 70s – Long Rocker Locks

The 1970s were a great time for shampoo salesmen, with men growing out their hair to shoulder length. Flaunted by rock bands like Led Zeppelin and Pink Floyd, unruly natural manes were accompanied by short beards, unflatteringly wide pants and a hippie lifestyle. Fast forward forty years and the 70s influence can still be seen with ombré highlights on the likes of Jared Leto, Jason Momoa and those stylishly moody Gucci models. Our London Grooming Company sea salt spray will help you recreate those laid-back beachy, textured waves.


The 80s – Mullet

As we know, EVERYTHING was bigger in the 80s, including bad haircut decisions. While the mullet may have seemed all the rage thirty years ago, looking back at photos of Billy Ray Cyrus and U2’s Bono, that ‘business in the front, party in the back’ trend borders on criminal. If the mystifyingly ageless and ultimate gentleman John Stamos couldn’t even pull it off, it must have been a huge faux pas. If you’re still wearing a mullet in 2018, please call us, we know a barber or two who can help you get rid of it and hide the evidence.

The 90s – The Curtain

What do outdated drapes and men’s hairstyles have in common? Ideally, the answer to that should be nothing, however, in the nineties, window-hanging hairstyles were ‘hella cool’. Heavyweight stars like Leonardo DiCaprio, David Beckham and Johnny Depp sported the style, making it trend worthy. This straight, medium-length haircut is worn with a symmetrical parting and the swishy confidence of a 90s teen heartthrob. The curtain has made a more tousled and less defined comeback on the Hemsworth brothers and The Vampire Diaries star, Ian Somerhalder. If your hairstyle falls into this era, use London Grooming Company’s sea salt spray as a pre-styler, then add control and high sheen with our London Grooming crème

The 2000s – Spiky, Frosted Tips

This gravity-defying hairstyle from the noughties is likely still a deep regret for Brad Pitt, Ryan Seacrest, David Beckham and the members of *NSYNC. Bleached to the palest blonde and fearlessly spiked with a depot of hair gel – frosted tips were the biggest fad of the 2000s. This look has surprisingly re-emerged using much less hair product and has more natural, blended highlights. Our London Grooming Company hair clay will help you attain those effortless, Insta-worthy locks.


The 2010s – The Quiff

Modelled on the iconic 50’s pompadour, this modern and more textured take is blow-dried, brushed upwards and slicked back from the forehead with a blended fade or undercut. Add definition, texture and shine to your quiff with our strong-hold London Grooming Company pomade


What era does your hairstyle fall into?

Tag us on Facebook or Instagram with your decade-defining look.


Beards have come a long way since historical times, where they were imperiously worn as a piece of armour to intimidate enemies. They were also, most conveniently, used for warmth and protection against harsh weather conditions. Those lengthy facial fleeces adorned by 8th-11th-century Vikings were much more than the fashion statement they are today. Hipsters may currently hold the style rights to suave and manly beards, however, we can thank the Vikings for originating this wildly popular trend more than a thousand years ago.

viking beard

Contrary to what you may have heard about these swashbuckling Scandinavian warriors, Vikings were known to be very well kept with a penchant for good hygiene. Grooming was an essential part of their routines, and archaeologists have even discovered combs made from bone and tweezers among their ancient remains. These tools were used to neaten, clean and untangle their hair and beards.

While our Viking ancestors preferred to wear their bristles in a more dishevelled, dragged-through-the-war kind of way, the millennial gentlemen prefers his look far more ‘tailored’. The original hipsters were also fascinated by blonde hair and it became a common practice for them to bleach their tresses and beards using soap with a high potash (potassium-enriched) concentrate. These days, beards are primped and trimmed, braided, dyed or ironed, and on rare occasions, are (regrettably) covered in glitter.

viking beard

Well, with great beards, comes great responsibility. Once you’ve accepted the significant role of ornamenting your appearance with the beguilement of a beard, it will require some care and upkeep. Your beard is an extension of who you are and one of the first things people see when they come into contact with you. It’s safe to say that a well-groomed man-mane is appealing to look at, whether you’re trying to impress the fairer sex or charm your way to the front of the coffee queue. Beards definitely have their perks.

When it comes to beard care, we’re fortunate enough not to be limited to old Norse soap made from sheep’s milk or ash and animal fat. Modern men are spoilt for choice with an array of beard-grooming products made from natural, vegan-friendly ingredients. Our best recommendation are beard oils, made with 100% essential natural oils. They’ve been trending for a while now and once you try it, it’s easy to understand why. This golden elixir deeply moisturises and hydrates your skin and softens beard hair. Adding a clear, grease-free sheen to your designer stubble, beard oil is instrumental in combatting dry flaky skin and facial dandruff. Yes, it’s a thing.

viking beard

The texture of your facial hair vastly differs from the hair on your head, and it should be treated that way. Using conventional conditioners or hair products could cause irritation and greasiness, whereas beard oil soothes sensitive skin and penetrates the surface of your epidermis to unclog acne-causing pores.

The London Grooming Company’s beard oil goes one step further by adding the intoxicating, musky scent of Oud Wood which subtly fragrances your mane and lasts throughout the day. Harnessing the gentle and soothing power of pure hemp oil, London Grooming Company’s beard oil moisturises skin cells and softens those stubborn quills your girlfriend complains about. The best part? It’s easy to use and will only take up a minute of your day.

To use: 

  1. Start by placing two drops of beard oil into the palms of your hands.

  2. Rub your hands together and then massage oil into the skin.

  3. Use gentle circular motions to ensure the hair is adequately coated.



Great, right? Just a few simple steps to a dapper beard that will have you looking like a Norse God! We highly doubt that Chris Hemsworth would’ve made a convincing Thor with a clean-shaven face…

Keep bad beard days at bay. Purchase our London Grooming Company’s beard oil now