Spoils for Valentine’s Day!

Looking to spoil yourself or your partner this Valentines’ Day?
We are giving away 2 London Grooming Boxes filled with our best selling products.
– A Beard box: Argan Oil Beard Shampoo + Argan oil Beard Conditioner + 30ML Beard Moisturizer

– A Hair box: 250ML Sea Salt + 50ML Creme + 50ML Define

All you have to do is like our picture on Instagram @LondongroomingSA and tag two friends in the comments and you can stand chance to win one of our two boxes. Like the post on Facebook for an additional entry.(Multiple entries accepted and comment on this page)

And because we feel like spreading some more love, we are going to give a 20% off discount on all products purchased online for the month of LOVE. Use the voucher code ‘valentines2019’ at checkout.Voucher code valid for the month of February.

Winners will be announced on the 14th of February 2019.

Good Luck!

WHICH PRODUCTS ARE RIGHT FOR YOU? Here’s a London Grooming Company guide for every hair type

We’ve all been there; assuming an air of nonchalance while perusing the haircare aisle for what seems like hours, adding a few hundred more steps to your Fitbit as you try to figure out which hair products are right for you. Buying the wrong product for your hair type can actually have adverse effects, turning a bad hair day into an entire decade.

At The London Grooming Company, we offer private browsing and queueless shopping in the comfort of your home, away from the judgy eyes of store clerks and customers, and most importantly, our high-quality products are sophisticated, authentic, sulfate-free and made exclusively for the discerning gentleman.

As grooming connoisseurs, we understand how different types of hair react to different products, so before you have an impulsive ‘add to cart’ moment, wade through our expert advice on which London Grooming Company product will suit your hair.



While some may define straight hair as boring and nondescript, your options are unlimited; they’re all just secretly jealous of your linear locks. Almost any type of hair product works for straight hair, depending on the style you choose.


  • Start off on a clean slate by using our tea tree shampoo and conditioner to cleanse your hair of oil and impurities.
  • An excellent way to add volume to your barnet is by aiming a hairdryer at it, in the direction you want to style it. 
  • For a modern combed style with a high-gloss finish, try The London Grooming Company pomade
  • If you prefer a more matte look, use our hair clay which also enhances thickness and definition.
  • Add a mist of hairspray to set your style in place (Yes, you can you use your girlfriend’s bottle).
  • Swap your gel for pomade, as it can be easily restyled and doesn’t cause that cringe-worthy ‘crunch factor’.


  • If your hair is more on the thin side, avoid heavy formulas that may weigh it down.
  • Try a lightweight water-based product instead, like our medium-hold hair creme
  • Use all products sparingly, as too much can cause your hair to look greasy, flat and listless.


The more luxurious of hair textures also tends to be a lot drier. Selecting the correct grooming products will give a dull and tedious mane an ‘Aquaman’ makeover. Jason Mamoa = Ultimate Hair Goals.



  • Using a hairdryer may amplify your natural volume. If you do need to dry your hair in a hurry, add the diffuser attachment, which will minimise frizz.
  • Steer clear of styling aids that dry out your waves, such as gels, clays and hair wax.
  • Don’t use a wide-plate flat iron to straighten short hair, as you may singe your scalp or face. Try a mini flat iron instead and always use a heat protection spray or serum beforehand.



To outsiders, your hair may indicate a carefree, bohemian lifestyle, however, our curly-haired comrades can transform their look from cool to classic or conservative in minutes when equipped with the proper styling products and haircut.


  • Shorter lengths will benefit from using our strong-hold pomade which adds elevation and sleekness.
  • Choose pomade over wax, as the creamier formula preserves your lush curly, texture.
  • Use our hydrating conditioner a few times a week to lock-in moisture and combat dry scalp.
  • The London Grooming Company hair clay will diminish any sign of stubborn strays and maintain a semi-matte finish.
  • Curly hair will benefit from our texturising hair creme which ideally separates strands and adds a natural sheen, while also conditioning your mane.


  • Avoid keeping your hair at the same length. Choose a barber that understands your hair type and gives you a cut that removes excess weight while reserving natural movement.
  • Refrain from vigorously and heavy-handedly rubbing your hair dry with a towel, as this causes hair breakage. Gently pat it dry with an old cotton t-shirt instead. This protects curly hair from damaging dryness.
  • Say farewell to gels and waxes and use sea salt spray as an alternative. This allows curls to hold their natural shape without that hard, inflexible texture. A few spritzes on damp hair will have you channelling your inner Jon Snow.


Now that you’ve got the right grooming products and tools for your hair type, it’s time to simply comb, apply, style and conquer!

BAD HAIR DAY? Embrace a laid back ‘messy’ look with sea salt spray

It’s a fallacy that only women experience bad hair days. Guys go through the same unexplainable confidence-crushing horrors when each strand seems to take on a life of its own; they feel extra wire-like or do the exact opposite thing you’re trying to achieve, despite relying on the tried and trusted brands that you’re most accustomed to using every other day.

When you’re experiencing a bad hair day that shoves your usually unshakable “I can conquer the world” attitude straight out of the bathroom window – even though no one else seems to notice (or care) – rather than go into hiding or waste time trying to control each strand with precision, consider making a messy look a deliberate part of your inherent charm.

“HOW???” we hear you ask with desperate undertones. Simple. Just a generous spritz of our London Grooming Company sea salt spray, followed by a rough tousle, promises to leave you styled (or un-styled) like an easy-going, care-free surfer dude who rolled out on the right side of his bed.


Here’s how it works:

The London Grooming Company sea salt spray is a unique cocktail which mimics the humidity effect of coastal weather, tricking your tresses into believing they were splashed around in foamy beach waves and then windswept dry by an ocean breeze. The ingredients pull moisture away from the hair causing the strands to dry, expand and thicken. This creates a fuller, more textured look.

London Grooming Company sea salt spray

How to use it:

  1. Spritz some of the sea salt spray onto clean wet hair as a pre-styler, or spray generously onto dry hair.
  2. Allow hair to dry naturally or blow-dry ten minutes after application.
  3. Mould or hold your desired style by using The London Grooming Company creme or clay for high definition


Need more reasons to add our sea salt spray to your daily routine? 

  • Thickens hair – an instant volumising solution for fine and thinning hair too.
  • Easy to use and versatile
  • Provides a firm hold
  • Creates a naturally fuller, wavier appearance.
  • Paraben free
  • Water soluble
  • Humidity resistant
  • NOT tested on animals.


Want to look like you’re on holiday every day?

Buy The London Grooming Company sea salt spray online now